Would it be possible to witness the sun setting on you 24 times in a day?
Watch brand CITIZEN roped in British photographer Simon Roberts and former NATO pilot Jonathan Nicol to show you how it’s done in a short film titled ‘CITIZEN Chasing Horizons’.
This campaign is the brainchild of agency Wieden + Kennedy Tokyo to promote the new Eco-Drive SATELLITE WAVE F100, showcasing the timepiece’s feature of adjusting to the current time zone you’re in within three seconds.
For this innovative advertisement to happen, entirely new flight routes had to be calculated and the ‘mission’ had to take place at the North Pole, where the Earth rotates slower.
Also, for the above spliced photo of the entire sunset series, Roberts must be prepared to capture the sunset in the same time period of between 630PM and 7PM, in each new time zone.
All these are in addition to other challenges like refueling the aircraft against time, maintaining the flight at a constant speed and dealing with frozen engines.
Learn more about this impressive feat here and check out how’s it done in the video below:
[via PetaPixel]
Watch brand CITIZEN roped in British photographer Simon Roberts and former NATO pilot Jonathan Nicol to show you how it’s done in a short film titled ‘CITIZEN Chasing Horizons’.
This campaign is the brainchild of agency Wieden + Kennedy Tokyo to promote the new Eco-Drive SATELLITE WAVE F100, showcasing the timepiece’s feature of adjusting to the current time zone you’re in within three seconds.
For this innovative advertisement to happen, entirely new flight routes had to be calculated and the ‘mission’ had to take place at the North Pole, where the Earth rotates slower.
Also, for the above spliced photo of the entire sunset series, Roberts must be prepared to capture the sunset in the same time period of between 630PM and 7PM, in each new time zone.
All these are in addition to other challenges like refueling the aircraft against time, maintaining the flight at a constant speed and dealing with frozen engines.
Learn more about this impressive feat here and check out how’s it done in the video below:
[via PetaPixel]
